[Read] Marketing Big Oil: Brand Lessons from the World's
Published : 2020-01-18 - Duration : 00:34 - View : 0
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https://ebookunlimited.space/?book=1137389168For the largest oil companies ? referred to as Big Oil ? branding and brand management are complex, due to the historical negativity surrounding the original Big Oil company ? Standard Oil. Even though today's largest oil companies, Exxon Mobil, BP, Royal Dutch Shell, and Chevron, have spent millions on ...
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