Marketing Big Oil: Brand Lessons from the World's Largest
Published : 2020-02-12 - Duration : 00:39 - View : 2
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Click Here : https://rd.filegood.club/?book=1137389168For the largest oil companies ? referred to as Big Oil ? branding and brand management are complex, due to the historical negativity surrounding the original Big Oil company ? Standard Oil. Even though today's largest oil companies, Exxon Mobil, BP, Royal Dutch Shell, and Chevron, have spent mil...
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