ITV PRESENTS - CHAPTER AND PURSE - TURNING STORIES INTO
Published : 2013-03-21 - Duration : 56:51 - View : 1,274
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Description :
Advertising Week Europe. Session from The Agenda Stage on Thursday, 3/21/2013. Tom Bradby, host of ITV’s The Agenda, explores the role of storytelling in popular culture. What is the formula for brands looking to create their own tantalising tales, how do you get closer to much-loved existing content, and what can the 30-second spot learn from t...
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